Online sales in the UK on Black Friday in 2024 reached an estimated £1.12 billion, a year-over-year growth of 7.2% on 2023. For online brands, and those with an omni-channel presence, the Black Friday pie is one that it is necessary to get the largest slice possible.

It’s no surprise that in the lead-up to Black Friday, online brands push huge budgets towards grabbing their users’ attention. Making your budget count is imperative – for smaller brands, it’s more than just the impact you have on Black Friday, but the relationships and brand affinity you create during busy periods that can be a springboard for success.

Printed mailing bags are like carrier bags for online stores, but with the uniqueness of digital channels, their benefits come from different applications and considerations. Building your brand, extending the service experience, and taking control over your product packaging are all ways to add value to your product – something that printed mailing bags are perfect for.

 

The struggle of online brand building

Digital commerce brands are constantly battling to create an ideal synthesis between their offline and online assets and materials. Strong online brands that sell physical goods need to develop consistency between their online presence and their products, packaging and supply chain.

For many brands, sales made during Black Friday are the first touchpoint in potentially long and valuable relationships. Ensuring a strong Black Friday turns into repeat returns over a long period of time is critical, and it all comes from brand building and unique experiences. From direct product promotions to custom packaging, each individual experiential value creation activity takes you one step closer to brand evangelism and securing long-term customers. Taking control over your mail packaging is a small but impactful step in this.

 

Why choose printed mailing bags?

When was the last time you bought a product from a shop and received an unbranded carrier bag? If you live in an urban area, the chances are you will have to think back to a time long ago.

So, why would you send your product in an unbranded mailing bag? The principle is the same, and these packaging items provide a cost-effective opportunity to reinforce your branding and increase the perceived value of your product. Products sent in unbranded mailing bags not only miss out on the potential benefits and opportunities of branded packaging but also stick out like a sore thumb against those products that don’t. In 2023, the average number of items a person bought on Black Friday was 8. Do you really want yours to be the one in the bland, grey mailing bag? No, and especially so when everyone else is taking advantage of custom postal packaging that creates a lasting impression on customers.

It's not just about creating a mailing bag that’s bespoke and memorable for Black Friday. For many brands, simply moving from an unbranded to a branded mailing bag could make the difference when it comes to securing future sales and building lasting relationships.

Posted on 14th Oct 2025